![]() How can people get a grip on their gambling? One friend said he has limited use of his gambling app, restricting himself to £10 a week. According to William Hill, 1.1 per cent of the amounts wagered on its site were via free bets, an increase from 0.9 per cent in 2016. They send multiple push notifications a day, meaning my friends’ phones are constantly beeping with potential sports to bet on or promotional offers. “It’s become so easy and I’m always on my phone anyway, so it’s easier to just do it all the time, though I try to keep it to the weekends.”Īpps increasingly target customers with the lure of free bets or offers. “If I wanted to, I could bet on something at any time of the day or night via my phone,” says Pete. ![]() But even those not considered at risk typically place bets of £14 per day on average, betting between two and seven times a day. Problem gamblers spend an average of £98 per day, placing up to 90 bets, according to research last year by charity Gamble Aware and PwC. He typically bets via accumulators, which means placing small amounts of money on a series of games and hoping to win big if all of those bets come good. It turned out he wasn’t having a flutter on just one game but several, including an international friendly between two eastern European teams he’d never heard of.Īged 32, Pete says he often spends at least £10 a week on betting apps, mainly on horseracing and football. While in the pub recently, I turned to a friend to ask which match he was betting on. Gaming companies have also come up with new and increasingly arcane things to bet on - from the number of corners in a football game to the number of times Theresa May might cough in a speech. They were more likely than any other group to have gambled at least once in the previous four weeks (when the National Lottery is stripped out), and more likely to bet regularly on esports and online social casino games. ![]() Swedish gaming company Betsson Group says that in the fourth quarter of 2017, 59 per cent of its revenue came from mobile devices, compared to just 7 per cent in the same period five years ago.Īt the same time, millennials (those aged between 25-34) were responsible for the biggest increase in online gambling of any age group last year. It was the largest increase of all forms of online gambling in 2017 and now more than half of those gambling online do so via a mobile or tablet, up from 43 per cent at the end of 2016. Now betting companies are exploiting the iPhone generation’s obsession with our phones to hook us into betting more, and more frequently.Īccording to the Gambling Commission, more people than ever before are gambling via mobile phone. ![]() Phones are distracting enough as it is, whether it is the unanswered WhatsApp messages in your pocket or 200 Instagram pictures you’ve yet to like. ![]()
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